Conceptual project 01
A conceptual recruitment poster that reverses the traditional hiring conversation, asking what employees should reasonably expect from the companies seeking their talent.
Self-Initiated Concept · Art Direction · Typography · AI-Assisted Illustration
Project overview
01 / Point of view
Most recruitment messages focus almost entirely on what an employer expects from a candidate. The opportunity was to reverse that familiar structure while keeping the message constructive, confident, and professionally credible.
02 / Responsibility
I developed the concept and copy, art-directed the composition, built the typographic hierarchy and icon system, and incorporated AI-assisted illustration into the final design.
03 / Design judgment
I borrowed the directness of a vintage wanted poster, then balanced it with a warm palette, a personal portrait, concise expectations, and a reciprocal message about what I bring in return.
04 / Selected work
The project presentation is intentionally edited around the formats most relevant to in-house design and marketing teams.
05 / Outcome
The finished poster demonstrates point of view, visual voice, typography, hierarchy, and the ability to develop a complete creative brief from an original idea.
06 / Skills and deliverables