01
Massage Refresh: Wellness Studio Brand
Brand Identity · Website Design · Digital Marketing · Environmental Graphics
An evolving small-business brand system built across physical and digital customer touchpoints.
View projectMultidisciplinary graphic designerDallas–Fort Worth, Texas
Graphic design that brings clarity, consistency, and meaning to every touchpoint.
I’m Shannon Staats, a graphic designer specializing in brand systems, publications, presentations, marketing collateral, and digital experiences. I help organizations turn complex information into clear, cohesive visual stories.
01 / Selected work
Four projects. One consistent standard.
Brand systems, long-form publications, technical marketing, and detail-driven identity work, each organized around a real business need.
02
HPA: Architecture Marketing
AEC Marketing · Proposals · Publications · Presentations
Persuasive, visually consistent pursuit materials for complex architectural work.
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03
Aqualine: Manufacturing Marketing System
Catalog Design · Product Photography · Brand Standards · Digital Marketing
A production-ready marketing system centered on a 109-page technical product catalog.
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04
INDELIBLE: Wedding Stationery Brand
Brand Identity · Packaging · Stationery · Illustration
A selective luxury stationery concept shaped by Rococo and Baroque visual language.
View project02 / Selected conceptual work
What happens when I write the brief.
Concept 01
WANTED: A Company Worth Working For
Self-Initiated Concept · Art Direction · Typography · AI-Assisted Illustration
A conceptual recruitment poster that reverses the traditional hiring conversation, asking what employees should reasonably expect from the companies seeking their talent.
View project03 / What I bring
Creative judgment backed by organization.
The strongest design systems do more than look polished. They help people find what matters, keep teams consistent, and move complex work forward with fewer questions.
- Clear information hierarchy
- Reliable production standards
- Consistent visual systems
- Thoughtful cross-functional collaboration
04 / Next conversation