Featured project 01

Massage Refresh: Wellness Studio Brand

An evolving small-business brand system built across physical and digital customer touchpoints.

Brand Identity · Website Design · Digital Marketing · Environmental Graphics

Massage Refresh website landing page designed by Shannon Staats

Project overview

Massage Refresh is an ongoing brand and customer-experience program spanning identity, web, print, signage, video, and the studio environment.

Focus: Identity system, Website, Digital campaigns
Contribution: Brand strategy, Identity design, Website design, Digital advertising

01 / Business need

The challenge

The business needed a professional, cohesive presence that could build trust, explain services clearly, simplify booking, and remain recognizable across every customer touchpoint.

02 / Responsibility

My role

I directed the creative strategy and designed the brand experience across the website, advertising, printed materials, signage, promotional video, and physical studio environment.

03 / Design judgment

The approach

I established a calm, direct visual system with repeatable typography, color, and messaging. Each application was designed to feel related while still serving its specific format and customer need.

04 / Selected visual work

One brand, carried across the customer experience.

Wordmark with the refresh arrow integrated into the business name.

Classic blue and neutral gray establish a calm, professional base palette.

Website and booking

A clear digital path from first impression to appointment.

The website uses consistent brand elements, direct service information, and visible calls to action across the core customer journey.

Landing page establishes the service positioning and a clear path to booking.

Massage Refresh About page with practitioner portrait and business story — The About page pairs a direct brand voice with practitioner photography.

Massage Refresh contact page with practitioner photograph, credentials, location, hours, and inquiry form — Contact information, credentials, hours, and inquiry details are organized in one place.

Massage Refresh online booking page showing a 60-minute massage service and booking button — The booking interface keeps service selection clear and direct.

Campaign and print

Practical marketing pieces designed for different moments.

Advertising, neighborhood outreach, compact collateral, and seasonal promotion remain recognizable while serving distinct business needs.

Massage Refresh Wise County print advertisement with massage photograph, business details, and secure-booking QR code — Print advertisement built around the service promise, credentials, and secure booking.

Massage Refresh mobile massage door hanger with service descriptions, prices, map, and QR code — Door hanger adapted the brand for neighborhood outreach and mobile service promotion.

Massage Refresh mini business cards photographed on a dark wood surface — Mini business cards carry the wordmark, credentials, contact information, and QR access.

Massage Refresh holiday gift-card promotion with a red envelope, branded card, and blue ornament — Seasonal campaign extended the brand into a focused gift-card promotion.

Physical environment

The brand continues beyond the screen.

Window graphics, studio details, client guidance, and vehicle signage carry the same visual system into physical customer touchpoints.

Front-window graphic designed for visibility, location guidance, and brand recognition.

Massage Refresh studio room with blue massage table, floor lamp, and branded client-experience poster — The studio environment carries brand color and client guidance into the in-person experience.

Massage Refresh window graphics shown installed at the Zen Salon Suites storefront — Installed window graphics connect the studio exterior to the digital brand.

Vehicle graphics extend brand visibility into the community.

05 / Outcome

Designed to support real work.

The brand supported more than $16,000 in sales during 2024, 162 bookings, more than 1,200 unique website visitors, and 1,590 site sessions with approximately $225 in advertising.

06 / Skills and deliverables

Brand strategyIdentity designWebsite designDigital advertisingVideoEnvironmental graphicsPrint productionIdentity systemWebsiteDigital campaignsWindow graphicsPrint collateralStudio environment

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